Taking mobile information to the next level

One of the most fascinating aspects of my job is research into digital communications systems and processes. And it becomes even more fascinating when I happen to come across something that is a world first and right on my doorstep.
Business Out of Office Manager (BOoOM) developed by Applxbridge in Cape Town, has the ability to integrate and instantaneously deliver any information systems data, or dynamic content, to mobile phones and devices anywhere, anytime. In real time. Simply put, BOoOM is flexible using only the information you choose to despatch which, considering 75% of South Africans have access to mobile phones, opens up an affordable and innovative opportunity that has until now not presented itself. “While we all make use of sms,” says Martin Brandt, Managing Director of Applxbridge , “BOoOM is a far richer content delivery service and yet is significantly cheaper.”
BOoOM is designed to deliver information and supports almost all mobile phones and computers post-2004. Additional benefits such as real time surveys, where public opinion on any topic can be polled, as well as advertising, come standard on BOoOm and businesses have the ability to not only reach some or all of their clients wherever and whenever they wish. But, as Richard Rushton, Applxbridge’s Finance Director, explains, “it is also an excellent management tool in that managers have access to staff at all times thereby increasing efficiency and vastly improving turnaround times. This clearly results in cost-saving for the company”. With BOoOM, clients have instant access to information at their fingertips, meaning no more frustrating delays waiting for information or updates. This up-to-the-minute access creates an extremely positive and professional impression of any company. “Customer perception is key to the success of any firm and this product is a logical extension to the service a firm already provides, allowing them to truly set themselves apart from their competitors,” says Brandt. “Clients feel heard because in reality, they are heard. This makes the difference between a frustrated and a happy client”. With most businesses having the goal of delivering excellent client service, this product makes it an easy and affordable option.
Government has put much focus on access to information for all South Africans and not only is this new product a way of improving service delivery in any business thereby encouraging international firms to want to do business with us, it is also a step forward in bridging the digital divide that is highly evident among our communities. BOoOM makes communications cheaper and offers access to those who would normally not know where to find vital and potentially life-changing information. Information including any and all topics, for example, details of available bursaries, where to go and what to do when applying for an identity document, newly advertised work opportunities, crime prevention, the list goes on and on, as does BOoOM’s exceptional abilities.
Contact info@create-a-stir.co.za for more information or post an enquiry/comment below. It really is worth it.

Chris Moerdyk